If you’re searching for ways to improve your shop or social media traffic, blog post after blog post will tell you your photography needs to be on point. Sorry, but I’m about to add to that list! Over the past few years, trial and error, practice, and a little ingenuity have helped me see a notable improvement in photos I post to my shops or on Instagram. Here’s how I do it!
One of the most important things I’ve learned is not to undervalue good lighting. Good lighting means well lit shots with true to life colors, bad lighting means an hour or so of color corrections and creating something from nothing.
I’ve found the best lighting is natural lighting that’s filtered, just like what comes through a window. I set up a little shooting area right on top of my big printer. Normally I’d advise against this, but what I’m photographing is really light weight, so it’s not a concern. If you don’t have a good window to shoot from (this one I use faces eastward), a studio lighting kit can help. I’ve even used all three together because while the sun’s position in the sky isn’t consistent, studio lighting is. It’s helpful to get a little boost of light when I’m shooting too late or too early in the day. If your budget doesn’t allow for a lighting kit, a couple desk lamps with daylight blubs can do the trick.
Besides a lighting kit, you’ll need something to shoot with! They say the best camera to use is the one you use all the time, so I typically shoot on my iPhone 7+. I also have a Nikon Cool Pix that I will occasionally use, but my phone does a pretty good job (hey, my amateur expectations are pretty low, hah!) If you want to read more about editing your mobile photos, check out the post I wrote about my favorite apps!
Something I like to do to add interest and help frame up shots of products or art is to add a colorful backdrop and some simple props. These big 12 x 12 sheets of scrapbook paper work wonderfully, are super cheap, and easily available. I picked several colors that fit with a color scheme I use a lot with my brandin. You don’t have to keep it consistent, but I like to! Grab some bright colors, or neutrals that will allow your work to stand out more! You can layer the sheets over each other to frame your subject up, too.
A few of my favorite props to use are these faux mini Monstera leaves, some faux succulents (I have live ones I also use but they’re big), and things I find around my home like vanity dishes or some jewelry. Pick props that compliment your subject, rather than distract from it!
To store all the things I use, I stick them in a plastic scrapbook paper storage container. It’s the perfect size and I can fit mostly everything I use in it.
Hopefully you find these tips helpful, and will help you improve your listing photos and social media posts in 2019!